Over 70% of consumers are interested in savings on Grocery Store Receipts
Research shows surprising levels of awareness and interest in register receipt offers
Houston, Texas (September 26, 2017) Over seventy percent of consumers are interested in receiving offers on the back of register receipts for products sold in grocery stores such as food, household and personal care products. Consumers also show interest in getting offers for services such as credit cards and streaming video.
The new research reports some interesting behavior by grocery store shoppers. Ninety five percent save their register receipt and eighty seven percent are aware of the offers by local businesses that currently advertise on register receipts.
A full sixty one percent of shoppers said they would use back of receipt offers to plan their next trip to buy grocery items. Millennials were even more likely to indicate that they would use back of the receipt offers to plan their next trip to the grocery store.
“Back of grocery store receipt offers for local businesses have been successful for over 30 years,” said Jesse Aversano, SVP, General Manager, Sales & Marketing, IndoorMedia division at RTUI, “Now we know that interest extends to national brands, sold both in and out of the grocery store. The fact that register receipts reach every shopper in the store, coupled with the interest in national brand offers means that receipt based programs provide marketers with an unparalleled tool to effectively and efficiently reach consumers.”
The results are based on a national study of grocery store shoppers with access to back of receipt offers by InfoScout and managed by Peiser Marketing, LLC. The research was conducted in August, 2017 among 588 consumers.
“Even though many marketers are focused on the latest technology to deliver savings to consumers, this research shows that there are new opportunities to use traditional ways to reach shoppers. It is interesting to note that Millennials are among those most open to non-digital programs such as register receipts to get more for their money,” said Mark Peiser, Principal, Peiser Marketing LLC.
About RTUI/Indoor Media
Register Tapes Unlimited, L.P.(RTUI)/IndoorMedia is a national leader in the creation and distribution of register tape advertisements. Currently we distribute our products to over 9,000 grocery stores in the United States and Canada. We’ve been successful in creating demand for our products with rapid growth plans going forward. www.indoormedia.com
InfoScout helps brands and retailers grow via next generation consumer insights derived from America’s largest purchase panel. Through its portfolio of proprietary mobile apps that engage a representative sample of American shoppers, InfoScout captures nearly 1 out of every 500 shopping trips made across the country. These shoppers also complete in-the-moment surveys to more fully explain the ‘why behind the buy.’ With more than 100 million brick-and-mortar and eCommerce receipts captured annually, InfoScout has rapidly become a primary source of real-time, omnichannel behavioral insights for industry leaders such as Procter & Gamble, J&J, Chobani, Red Bull, Kroger, Samsung, and NBC Universal. For more information, please visit www.infoscoutinc.com.
About Peiser Marketing, LLC
Peiser Marketing is dedicated to helping marketers achieve business objectives based on consumer insights. Peiser Marketing uses a wide variety of research and marketing tools to answer the key questions that contribute to business success. Since 2004, Peiser Marketing has worked with Fortune 500, midsize, small and start-up businesses in packaged goods, retail, marketing services and health care to learn how consumers think and behave toward products and services. For more information, please visit www.peisermarketing.com.