Peiser Marketing Provides Sales lift analysis for RTUI

Following up on our survey work on behalf of RTUI, Peiser Marketing managed several sales lift tests for RTUI’s clients. These tests showed that RTUI’s back of the register tape coupons and ads increased sales for the featured brands, a key reason for the use of RTUI’s program. Peiser Marketing worked with GfK to successfully conduct these tests accurately measure the program.