Qualitative Research
Peiser Marketing has extensive experience in conducting all types of qualitative research. Peiser Marketing’s role in executing qualitative research includes all phases of the process from objectives, design, screener development, recruiting through third parties, discussion guide, conducting the discussions with consumers, reporting results and making recommendations based on the consumer feedback.
Quantitative Research
Peiser Marketing has extensive experience in conducting most types of quantitative research. Peiser Marketing’s role in executing quantitative research includes all phases of the process from objectives, design, managing the execution of the project through a third party, reporting results and making recommendations based on the consumer feedback.
Strategy/Analytics
Peiser Marketing designs and implements complete research programs for new and established categories. This includes research on how consumers think and behave toward a specific product or service, targeting and post program evaluation. Peiser Marketing’s analytic services include insights into best practices based historic research results. These programs have been used by our clients to provide industry thought leadership.