Traditional Focus Groups
Traditional Focus Groups are used to listen to the opinions of a group of consumers; enables consumer participants to build on each other’s ideas during the discussion
One on one Interviews
One on one interviews are useful when marketers want to minimize the influence of individual respondents on others in a group setting
Shop A Longs
Interview consumers on how they shop as they go to the store to better understand the decision process.
In Home
Interview consumers as they use a product, especially useful for product experiences that are better suited to home use such as household products
Product Development/R&D
Focus group or individual interviews with consumers to provide feedback for product design objectives
Longitudinal Consumer Panels
Longitudinal consumer panels are ongoing regularly scheduled focus group with the same set of respondents. This is an efficient way to save on recruiting costs and can be helpful in exploring a variety of marketing questions with consumers who have already been introduced to the product